Political Insider

An AJC blog about Atlanta politics, Georgia politics, Georgia and metro Atlanta election campaigns. Because all politics is local.

Georgia 2018: Evans launches final ad, closing with a last HOPE-themed pitch 

Democrat Stacey Evans launched the final in a string of TV ads Thursday focusing on her promise to reverse cuts to the HOPE scholarship if she’s elected Georgia governor. 

The ad focuses on Evans’ father, Keith Godfrey, a working-class truck driver who didn’t have access to tuition-free technical college when he was a student.

“When dad was younger, there were no HOPE scholarships,” she said. “It’s like that today for thousands of Georgia students. As governor, I’ll restore HOPE’s original promise.” 

Evans, a former state legislator, faces ex-House Minority Leader Stacey Abrams in Tuesday’s primary for governor. Evans claims her opponent betrayed Democrats by backing a 2011 GOP bill to slash the program’s awards; Abrams said her negotiations helped prevent deeper cuts. 

Recent polls show Evans trailing her rival by double-digits in the Tuesday election. Evans released an internal poll alongside the ad that shows she’s in striking distance. (Boilerplate: Internal polls should always be taken with a grain of salt.)

In a memo, the Evans campaign said its poll shows Abrams leading Evans 41-33, with about one-quarter of the Democratic electorate undecided. 

It cites Evans’ heavy spending on TV advertising, which it said nearly doubles the output by Abrams and outside groups supporting her campaign, as a reason she could catch up in the final days.

Read the memo here.

See the internal poll here.

Watch the ad below:

More recent AJC coverage of the Georgia governor’s race:

Georgia Democrats turn left ahead of primaries. Can it work in a GOP-led state? 

National forces help shape Georgia governor’s race 

Williams’ ‘deportation bus’ tour hits a few bumps in the road 

In Georgia, Democratic primary hinges on appeal to black voters 

At Democratic debate, a revived fight in Georgia over HOPE scholarship 

A week before the vote, the knives sharpen in Georgia gov race 

Early voting slow, but Democrats gaining on Republicans in Georgia 


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About the Author

Greg Bluestein is a political reporter who covers the governor's office and state politics for The Atlanta Journal-Constitution.