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'The speech that could have saved Donald Trump'

Mark DeMoss is the founder of DeMoss, a Buckhead-based public relations firm that represents faith-based organizations – in particular, the Billy Graham family. DeMoss was a senior adviser to Mitt Romney’s GOP presidential campaigns in both 2008 and 2012.

Over at USA Today, DeMoss has written an op-ed piece with this title: “The speech that could have saved Trump,” cast in the chastened voice of the Republican presidential nominee. It’s worth reading in its entirety, but here’s a taste:

…I want to apologize to the people of Mexico for painting an entire nation with the kind of broad-brush stereotype that has no place in political discourse — or modern life, for that matter. I’m sorry, and win or lose, I hope to earn your respect and trust. That anyone from Mexico — or any other country — would risk everything to seek the kind of opportunity and freedom this land has to offer is a tribute to America, and those who pursue it should not be disparaged. From now on, I will discuss and debate policy without ascribing negative labels or cheap stereotypes to those most affected by it.


I must also apologize to the loving parents of a slain Muslim-American soldier. Just because Khizr and Ghazala Khan appeared at the Democratic convention in support of my opponent does not mean they are not deserving of my utmost respect and appreciation for their son’s sacrifice to protect the freedoms I enjoy every day. Mr. and Mrs. Khan, I take my hat off to you, and all of our Gold Star families — regardless of political affiliation — and respectfully ask for your forgiveness.


It’s past time to apologize for demeaning women as I clearly have by talking about them as objects to be exploited for personal pleasure. This behavior should not be dismissed as “locker room talk.” It is vulgar and reprehensible, and has no place in public or private life. I’m ashamed and I’m sorry. I don’t expect forgiveness for this one, but I’ll ask anyway. I owe Alicia Machado a public apology as well; please forgive me for judging any woman by her physical appearance or weight, rather than by her inner spirit and heart. I’m sorry, Alicia.

You'll recall that DeMoss was a member of the board of trustees at Liberty University, but was ushered out after he criticized President Jerry Falwell Jr.'s endorsement of Trump.

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About the Author

Jim Galloway is a three-decade veteran of The Atlanta Journal-Constitution who writes the Political Insider blog and column.