On Monday, Georgia Equality will launch what appears to be the state's first ever television ad campaign promoting same-sex marriage.
The spot, which you can watch above, is timed for an expected U.S. Supreme Court ruling this month that could legalize same-sex marriage nationwide.
Notice the imagery is heavy on African-American gay families and includes photos of Atlanta civil rights leaders Joseph Lowery and U.S. Rep. John Lewis.
The ads will not air in Atlanta initially and the buy is a relatively small $25,000, with the possibility of adding more if Georgia Equality can raise more money, said Jeff Graham, the group's executive director. Said Graham:
"We've chosen to run the ads initially in the Augusta and Savannah markets because there are large LGBT communities in both of those areas, yet this is an issue that has not had the same level of public interest and discourse as we've experienced in the metro Atlanta area. ...
"[N]ot only is this the first commercial that I'm aware of to air in Georgia on the topic of marriage equality. It's also the first time our organization has bought commercial time in any television market and is probably the first time any LGBT organization has done anything more than an in-kind PSA here in Georgia."